Often celebrity endorsement in India is considered to develop required image which can influence the decision making process of your customers. But due to the lack of compatibility between the celebrity and brand, the celebrity can't do their part of job. Instead, the celebrities confuse your target customers in their decision making process. The impact of wrong celebrity endorsement is decline in competitive advantages of the organization & huge loss both in terms of money (Advertising and other Marketing Expenditure involving the celebrity & the Endorsement amount which are generally very high) and brand equity in India.

Deesha Communications, with its strong expertise in celebrity endorsement study in India, has developed a strong statistical model to conduct comprehensive feasibility study for any endorsement. In the celebrity endorsement process, we understand the Brand Objective of your brand, it's positioning in the industry and the budget allocated for the endorsement in India. For an intelligent endorsement & strong compatibility between the celebrity and the brand, we apply our own developed model to optimize the compatibility between the brand and the celebrity, which is to enhance the brand equity influencing the perception and purchasing decision-making process in a positive manner. In the process we also consider all the risks involved with the celebrities before coming up with celebrity endorsement solutions in India. We also provide consultancy to our clients to utilize the celebrity endorsement in the best possible manner in the specified contract duration.

 

For more details about our celebrity endorsement services in India, please mail to contact@deeshapr.com