Lead- First paragraph in a press release between headline and body copy, set in bold type. Concisely summarizes all essential messages of the press release.

Lobbying- Grooming of relations to decision makers in politics with the objective of establishing an attitude in favor of specific interests of the enterprise.

Logo- Brand in form of a symbol, picture, or specific typeset of the brand name, or a combination thereof. Part of corporate design.

If you ever come across any new media terminology and if you think that it should be in this collection for the benefit of the media professionals, Please mail to contact@deeshapr.com to enrich the collection making this collective effort successful.