Tag line- A sentence or phrase that provides a description of an organization’s position (e.g., Red Cross: We Save Lives).

Target Audience- The key groups or individuals that a company most wants to receive its public relations messages.

Tombstone ad- Plain text advertisement with ample blank space. Contains only facts in minimal volume of text, such as the announcement of a new member of management, a new partnership, a newly opened local office, etc.

Trade Publication- A magazine, newspaper or newsletter published by members of a specific industry.

If you ever come across any new media terminology and if you think that it should be in this collection for the benefit of the media professionals, Please mail to contact@deeshapr.com to enrich the collection making this collective effort successful.