Often
celebrity
endorsement
in India is
considered
to develop
required
brand image which
can
influence
the decision
making
process of
your
customers.
But due to
the lack of
compatibility
between the
celebrity
and brand,
the
celebrity
can't do
their part
of its job.
Instead, the
celebrities
often confuse
its
target
customers in
their
decision
making
process. The
result of
wrong
celebrity
endorsement
is decline
in
competitive
advantages
of the
organization
& huge loss
both in
terms of
money
(Advertising
and other
Marketing
Expenditure
involving
the
celebrity &
the
Endorsement
amount which
are
generally
very high)
and brand
equity.
Deesha
Communications,
with its
strong
expertise in
celebrity
endorsement
study in
India, has
developed an
advanced
statistical
model to
conduct
comprehensive
compatibility
study for
any
level of endorsement.
In the
celebrity
endorsement
process, we
work giving
due
considerations
on the Brand
Objectives,
it's
positioning
in the
industry and
the budget
allocated
for the
endorsement
in India.
For an
intelligent
endorsement
& strong
compatibility
between the
celebrity
and the
brand, we
apply our
own
developed
model to
come up with
compatibility
scores
between
brand and
celebrity,
which can
help to
manage and
enhance the
brand equity
influencing
the
perception
and
purchasing
decision-making
process in a
positive
manner. In
the process
we also
consider all
the risks
involved
with the
celebrities
while
coming up
with the
comprehensive
celebrity
endorsement
analysis for
any
celebrity
endorsement
in India. We
also provide
consultancy
to our
clients to
optimize the
celebrity
endorsement
in the best
possible
manner in
the
specified
contract
period.
For more
details
about our
celebrity
endorsement
services in
India,
please mail
to
contact@deeshapr.com
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