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Activity
Report-
Periodic
record of all
activities on
the mandate
prepared by
the PR agency,
including
among other
items a
log-book of
all media
contacts the
agency took
care of on
behalf of the
client.
Ad hoc
Publicity-
Article 72 of
the listing
regulations of
the SWX Swiss
Exchange
relates to the
duty to inform
on all facts
relevant to
the
development of
the stock
price. The
article refers
to facts with
substantial
effect on the
asset or
income
situation of
the company
which may have
an influence
on the
development of
the quoted
price of
shares and/or
bonds.
Companies
which do not
follow the
duty to inform
properly are
fined, and may
have to face
further
sanctions.
Advertorial-
Media work on
paid space.
Advertorials
are an
appropriate
means whenever
it is crucial
for the
content and
its timely
appearance to
be guaranteed.
Agenda-Setting-
Bearing in
mind that the
media can
trigger
changes in
society, and
influence
media
consumers in
their
thinking,
agenda-setting
aims at
pushing media
to
continuously
report on a
specific
topic.
Reconnaissance
campaigns use
agenda-setting
as a preferred
tactic.
Agency
Presentation-
No-charge
presentation
of the PR
agency. The
presentation
renders
insight into
the range of
services the
agency
provides,
reveals
specific
know-how
through case
studies, and
outlines the
approach of
the agency to
the specific
task
envisioned.
Agency
presentations
do not
encompass a PR
concept
developed for
the project in
question,
while pitch
presentations
do.
Analyst-
An individual
representing a
trade or
professional
association
who reviews
and comments
publicly on
products,
services and
companies.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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