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Repositioning-
Changing the
placement of a
company, its
products or
services in a
market
category or in
relation to
its
competition
Reputation
Management-
Systematic
grooming of
the corporate
image by means
of Corporate
Communications
Resonance-
Measure of the
success of
media work.
Using the
clippings
provided by a
professional
media
monitoring
service, the
quantity and
quality of the
media coverage
is evaluated.
In some cases,
even the
theoretical
advertising
value is
calculated,
i.e. the costs
the client
would have had
to pay for the
same space if
advertised.
Retraction-
Media
correction of
information
previously and
erroneously
reported.
ROI -
Return On
Investment-A
measure of
budget spent
to achieve an
objective,
versus the
income
generated
through the
activity.
ROP -
Run Of
Paper-An
advertising
package where
there is no
guarantee of
position and
thereby
charged out at
a lower rate.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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