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Opinion
leader-
Personalities
enjoying
substantial
media interest
and coverage.
In the context
of a PR
strategy,
often ideally
suited as a
goodwill
ambassador for
a company or
brand.
OTS -
Opportunity To
See (Oth -
Opportunity To
Hear)-A
calculation
determining
the number of
times an
individual is
likely to see
a marketing
message.
Advertising
relies on a
large number
of messages to
be seen,
whereas a
specific PR
campaign may
only have one
opportunity
per
publication.
However any
number of PR
messages
within any
number of
publications
can be
calculated to
produce an
overall 'OTS'
OVERLAP
OTS-
Original text
service
offered by
news agencies
for the
distribution
of unedited
press releases
against
respective
payment.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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