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Core
Message-
More
fundamental
than a key
message. Core
messages are
positioning
words and
phrases. They
carry the
subliminal
thrust of an
organizations
intentions.
For example
"...a quality
product, well
designed and
widely
available..."
is a core
message. PRESS
RELEASES will
contain the
core message.
Corporate
communications-
Strategically
focused
grooming of
the image of a
company.
Important
disciplines of
corporate
communications
are issues
management,
contingency
management,
and crisis PR.
Corporate
Identity-
The
self-perception
of a company
as expressed
through its
corporate
communications,
corporate
design, and
corporate
behavior.
Corporate
Image- The
perception of
a company by
the interested
public. The
corporate
image may be
deliberately
influenced or
corrected by
image
campaigns.
Credibility
Gap- The
unwanted
difference
between
corporate
identity and
corporate
image, as
reflected in
the findings
of internal
and external
opinion
research.
Whenever
credibility
gaps are
identified, a
comprehensive
corporate
communications
program is
indicated.
Crisis PR-
Professionally
conducted
communication
in order to
manage
situations of
conflict or
crisis with
the intention
of minimizing
potential
damage to the
company and
quickly
re-establishing
its
trustworthiness.
Contingency
management
serves to
prepare crisis
PR.
Cue Sheet-
Briefing
notes to help
a spokesman
prepare for an
interview with
a journalist.
The cues
should cover
the issues
that are
likely to
arise in the
interview and
approach that
should be
taken on these
issues.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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