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Tag Line-
A sentence
or phrase that
provides a
description of
an
organization’s
position
(e.g., Red
Cross: We Save
Lives).
Target
Audience-
The key groups
or individuals
that a company
most wants to
receive its
public
relations
messages.
Tombstone
ad- Plain
text
advertisement
with ample
blank space.
Contains only
facts in
minimal volume
of text, such
as the
announcement
of a new
member of
management, a
new
partnership, a
newly opened
local office,
etc.
Trade
Publication-
A
magazine,
newspaper or
newsletter
published by
members of a
specific
industry.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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