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Integrated
communication-
Zeitgeist
term, born
from the
unrealistic
idea that all
disciplines of
corporate
communication
( PR,
advertising,
dialog
marketing,
sales
promotion,
sponsoring,
product
placement) are
perfectly in
harmony in
order to
render
efficient
profits
Investor
relations-
Communication
activities
with the
dialog group
of investors
as expected of
companies
listed on the
stock
exchange.
Encompasses
going public,
active tending
of the
development of
quotations, ad
hoc publicity,
relations of
the CFO with
financial
analysts and
of the CEO
with business
journalists,
reporting
routines
(annual
report,
semi-annual
report, letter
to
shareholders,
investors'
website,
financial
media
briefing,
conferences
for financial
analysts, and
road shows).
Issues
management-
The
identification
of potential
conflict of
corporate
behavior by
means of
systematic
monitoring of
media and
public
opinion, and
the
development of
an early
warning
system. Issues
management
enables
companies to
be prepared
well in
advance
whenever
public opinion
develops in a
way that may
conflict with
the company's
interests.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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