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Lead-
First
paragraph in a
press release
between
headline and
body copy, set
in bold type.
Concisely
summarizes all
essential
messages of
the press
release.
Lobbying-
Grooming of
relations to
decision
makers in
politics with
the objective
of
establishing
an attitude in
favor of
specific
interests of
the
enterprise.
Logo-
Brand in form
of a symbol,
picture, or
specific
typeset of the
brand name, or
a combination
thereof. Part
of corporate
design.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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