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e-PR -
Also known as
online PR,
this uses the
internet/new
technology to
communicate
with
stakeholders.
This could
include
tactics from
using the
company
website
effectively,
to a
"word-of-mouth"
campaign using
e-mail (known
as viral
marketing).
Editorial -
An article or
opinion piece
written to
communicate
key messages
to the various
audiences
identified by
a client and
consultancy.
Embargo -
A heading on a
news release
indicating
that the news
is not to be
published or
reported
before that
date.
Employee
relations -
Dealing
and
communicating
with the
employees of
an
organisation.
This can
include team
building and
employee
empowerment.
Event
management -
The use of a
project,
programme,
action or
happening,
generally
involving
public
participation,
to meet
overall
organisational
goals. Special
events often
are designed
to obtain
publicity or
other
exposure.
Evaluation
- The
continuous
process of
measuring the
impact of a PR
campaign from
start to
finish.
Expenses -
The
charges
consultancies
make for
expenditure
incurred on
client
programmes,
such as print,
travel,
telephones,
mailing costs,
and so on.
Exclusive -
A story one
reporter or
media
organisation
has obtained
to the
exclusion of
the
competition.
Exposure -
The extent
to which the
target
audience
becomes aware
of a person,
message,
activity,
theme or
organisation
through the
efforts of PR.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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