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Backgrounder- An in-depth document that explains a product, service or company in the context of its need, place in the industry and place in history; often supports and explains an accompanying press release.

Boilerplate- Brief information box completing a press release and giving background information on the originator of the release to the editors. The boilerplate contains a telegram style version of the corporate portrait with a few highly selected facts and figures.

If you ever come across any new media terminology and if you think that it should be in this collection for the benefit of the media professionals, Please mail to contact@deeshapr.com to enrich the collection making this collective effort successful.