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Vertical
media -
Media relevant
to different
market sectors
for a product
or service.
For example, a
barcode
printer can be
promoted in
specialist
printing,
packaging and
food retailing
media.
Viral
campaign -
A
communications
campaign
designed to
exploit the
potential of
the internet
to spread
messages
rapidly. The
audience is
encouraged to
pass a message
on to all of
their e-mail
contacts.
If you ever
come across
any new media
terminology
and if you
think that it
should be in
this
collection for
the benefit of
the media
professionals,
Please mail to
contact@deeshapr.com
to enrich the
collection
making this
collective
effort
successful.
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Contact:
